VitaFlow

Designing a cycle-tracking and birth-control reminder app to support women in navigating their health with confidence and compassion.

Role

UX/UI Designer · Research, Strategy, Interaction, Visual Design

Industry

Health & Wellness

Duration

1 months

Problem Statement

Many women rely on period-tracking and birth-control apps to manage their health, yet existing tools often feel overly clinical, confusing, or emotionally disconnected. Users struggle with inconsistent reminders, unclear cycle insights, and a lack of trustworthy, approachable health education.

Project Goals

Provide reliable birth-control reminders with flexible timing
Translate cycle data into easy-to-understand visual insights
Deliver gentle, educational guidance tailored to each cycle phase
Establish a warm, calming interface that reduces anxiety around health tracking

Research Insights

Users want a clean layout and predictable navigation — especially when tracking symptoms or timing medication.
Many users distrust generic health apps due to inconsistent or confusing information.
Emotional tone matters: women prefer interfaces that feel warm, safe, and non-judgmental.
Customizable reminders and supportive daily insights increase long-term engagement.

Problem Statement

Project Goals

Provide reliable birth-control reminders with flexible timing
Translate cycle data into easy-to-understand visual insights
Deliver gentle, educational guidance tailored to each cycle phase
Establish a warm, calming interface that reduces anxiety around health tracking

Research Insights

Users want a clean layout and predictable navigation — especially when tracking symptoms or timing medication.
Many users distrust generic health apps due to inconsistent or confusing information.
Emotional tone matters: women prefer interfaces that feel warm, safe, and non-judgmental.
Customizable reminders and supportive daily insights increase long-term engagement.

Proposed Solutions

Period Tracking

Predict menstrual cycles, ovulation, and fertile windows using user-input data.
Send timely notifications about upcoming periods and expected symptoms.

Birth Control Reminders

Customizable reminders for pills, patches, injections, or other contraceptive methods.
Allow users to log adherence and visualize patterns over time.

Health Information Hub

Curated articles, tips, and infographics verified by healthcare professionals.
Topics include menstrual health, contraception options, mental well-being, and nutrition.

Telehealth Support

Connect users with healthcare professionals for personalized guidance, questions, and treatment recommendations.

Design Approach

Organized content into clear sections: cycle tracking, reminders, insights, and health education.
Built a soft, minimal visual identity to reduce stress and cognitive load.
Used warm colors and rounded shapes to create a comforting, human-centered feel.
Prioritized accessibility: readable typography, intuitive icons, and simplified flows.
Integrated educational microcopy to help users understand their symptoms and patterns.

Key Challenges

Creating reminders that feel helpful rather than intrusive.
Balancing medical accuracy with approachable, friendly wording.
Ensuring that sensitive health data is displayed clearly, responsibly, and without overwhelm.
Designing for users with varying cycle lengths, symptoms, and contraceptive routines.