PetFinder Redesign
Role
End-to-End UX/Product Designer (Research, UX, UI)
Duration
3 weeks
Problem Overview
Users struggle to find adoptable pets due to outdated listings, inconsistent information, and a confusing search experience.
Key Pain Points
Inactive shelters and unanswered inquiries
Missing photos and incomplete pet profiles
Difficult-to-use search and filtering tools
Limited support for non-traditional pets
Reliability issues that interrupt the adoption process
Research & Insights
Research Approach
Analyzed app store reviews, evaluated the current Petfinder experience, and reviewed competing adoption platforms.
Identified common user frustrations, expectations, and adoption barriers.
Design Goals
Simplify navigation and pet discovery.
Improve listing quality and transparency.
Create a more intuitive search experience.
Design a warmer, more welcoming interface.
Key Outcomes
1. Improved Discoverability & Navigation
A restructured information architecture and simplified bottom navigation reduced cognitive load and allowed users to browse pets, shelters, and saved profiles with ease.
2. Increased User Confidence & Engagement
The redesigned experience reduces overwhelm, supports exploration, and builds emotional resonance — encouraging more users to take the next step in adopting.
3. Elevated Visual Identity
A modern, soft, and welcoming UI replaces the previously cluttered interface. The refreshed color palette, simplified iconography, and accessible typography make the app feel trustworthy and adopt-friendly.
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